Process

Each project is unique, so it’s not a one size fits all solution. This nimble approach keeps me flexible and enables me to deliver considered, effective and meaningful design.

  • Discover
    1

    Let’s chat. A good old fashioned phone call, or maybe a coffee? If you already have a design brief that’s great, but don’t worry if not as we can work on that together. We’ll discuss objectives, deliverables, timelines and budget.

  • Plan
    2

    Research is key. We’ll look at the target audience, competitors and any benchmark brands. By creating mood boards and collating visual inspiration we can begin thinking about concepts and possible design directions.

  • Explore
    3

    Pen to paper. This is the experimenting stage, an opportunity to trial run ideas and explore various creative executions. Preliminary sketches, mock up visuals and concept development — it’s an iterative and collaborative approach.

  • Craft
    4

    It’s all in the detail. Following feedback we can begin honing the design, refining each element whilst considering every touchpoint. Whether that’s paper stocks, fonts, printed proofs or packaging prototypes!

  • Deliver
    5

    Signed, sealed and delivered. I’ll work with you to ensure you have everything you need to launch the project and let it flourish in the world.

Want to work together on a project?

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