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	<title>Claire Hartley &#124; Freelance Graphic Designer &#38; Illustrator, Birmingham</title>
	<link>http://www.clairehartley.com</link>
	<description>Claire Hartley &#124; Freelance Graphic Designer &#38; Illustrator, Birmingham</description>
	<pubDate>Wed, 10 Apr 2013 11:23:11 +0000</pubDate>
	<generator>http://www.clairehartley.com</generator>
	<language>en</language>
	
		
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		<title>Droplet Pay</title>
				
		<link>http://www.clairehartley.com/Droplet-Pay</link>

		<comments>http://www.clairehartley.com/following/clairehartley.com/Droplet-Pay</comments>

		<pubDate>Wed, 10 Apr 2013 11:23:11 +0000</pubDate>

		<dc:creator>Claire Hartley &#124; Freelance Graphic Designer &#38; Illustrator, Birmingham</dc:creator>
		
		<category><![CDATA[Illustration, Animation]]></category>

		<guid isPermaLink="false">4723037</guid>

		<description>&#60;img src="http://payload121.cargocollective.com/1/0/5610/4723037/Drop_1_900.png" width="900" height="768" width_o="900" height_o="768" src_o="http://payload121.cargocollective.com/1/0/5610/4723037/Drop_1_o.png" data-mid="28945345"  border="0" align="left"/&#62;&#60;img src="http://payload121.cargocollective.com/1/0/5610/4723037/Drop_2_900.png" width="900" height="768" width_o="900" height_o="768" src_o="http://payload121.cargocollective.com/1/0/5610/4723037/Drop_2_o.png" data-mid="28945350"  border="0" align="left"/&#62;
&#60;img src="http://payload121.cargocollective.com/1/0/5610/4723037/Droplet_Sketchbook1_900.jpg" width="900" height="600" width_o="900" height_o="600" src_o="http://payload121.cargocollective.com/1/0/5610/4723037/Droplet_Sketchbook1_o.jpg" data-mid="25194643"  border="0" align="left"/&#62;&#60;img src="http://payload121.cargocollective.com/1/0/5610/4723037/Droplet_Sketchbook2_900.jpg" width="900" height="600" width_o="900" height_o="600" src_o="http://payload121.cargocollective.com/1/0/5610/4723037/Droplet_Sketchbook2_o.jpg" data-mid="25194648"  border="0" align="left"/&#62;&#60;img src="http://payload121.cargocollective.com/1/0/5610/4723037/Droplet_Sketchbook4_900.jpg" width="900" height="600" width_o="900" height_o="600" src_o="http://payload121.cargocollective.com/1/0/5610/4723037/Droplet_Sketchbook4_o.jpg" data-mid="25194724"  border="0" align="left"/&#62;&#60;img src="http://payload121.cargocollective.com/1/0/5610/4723037/Drop_flor_900.png" width="900" height="247" width_o="900" height_o="247" src_o="http://payload121.cargocollective.com/1/0/5610/4723037/Drop_flor_o.png" data-mid="28947242"  border="0" align="left"/&#62;&#60;img src="http://payload121.cargocollective.com/1/0/5610/4723037/Drop_street_900.png" width="900" height="247" width_o="900" height_o="247" src_o="http://payload121.cargocollective.com/1/0/5610/4723037/Drop_street_o.png" data-mid="28947239"  border="0" align="left"/&#62;&#60;img src="http://payload121.cargocollective.com/1/0/5610/4723037/Drop_cafe_12_900.png" width="900" height="247" width_o="900" height_o="247" src_o="http://payload121.cargocollective.com/1/0/5610/4723037/Drop_cafe_12_o.png" data-mid="28947656"  border="0" align="left"/&#62;&#60;img src="http://payload121.cargocollective.com/1/0/5610/4723037/Drop_story2_900.png" width="900" height="505" width_o="900" height_o="505" src_o="http://payload121.cargocollective.com/1/0/5610/4723037/Drop_story2_o.png" data-mid="28947562"  border="0" align="left"/&#62;



Brief
Droplet is a mobile money app that lets you load cash onto your phone and send payments to anyone for free. I was approached by Nico Jones to create illustrative scenes for his film about the app.

Strategy
A hand drawn approach to steer away from the large, corporate banks and create a welcoming, local feel.

Result
A 2 minute introduction film by Nico Jones, with illustrative scenery by myself and characters by Ben Whitehouse. Three months later we followed up with a sequel film aimed at developers. View both the films on the Droplet site.</description>
		
		<excerpt>     Brief Droplet is a mobile money app that lets you load cash onto your phone and send payments to anyone for free. I was approached by Nico Jones to create...</excerpt>

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	<item>
		<title>Guardian Soulmates</title>
				
		<link>http://www.clairehartley.com/Guardian-Soulmates</link>

		<comments>http://www.clairehartley.com/following/clairehartley.com/Guardian-Soulmates</comments>

		<pubDate>Wed, 10 Apr 2013 10:14:07 +0000</pubDate>

		<dc:creator>Claire Hartley &#124; Freelance Graphic Designer &#38; Illustrator, Birmingham</dc:creator>
		
		<category><![CDATA[Illustration, Print]]></category>

		<guid isPermaLink="false">5345875</guid>

		<description>&#60;img src="http://payload152.cargocollective.com/1/0/5610/5345875/Guardian1_900.jpg" width="900" height="600" width_o="900" height_o="600" src_o="http://payload152.cargocollective.com/1/0/5610/5345875/Guardian1_o.jpg" data-mid="28944086"  border="0" align="left"/&#62;&#60;img src="http://payload152.cargocollective.com/1/0/5610/5345875/Guardian4 copy_900.jpg" width="900" height="600" width_o="900" height_o="600" src_o="http://payload152.cargocollective.com/1/0/5610/5345875/Guardian4 copy_o.jpg" data-mid="28944317"  border="0" align="left"/&#62;&#60;img src="http://payload152.cargocollective.com/1/0/5610/5345875/Guardian2_900.jpg" width="900" height="600" width_o="900" height_o="600" src_o="http://payload152.cargocollective.com/1/0/5610/5345875/Guardian2_o.jpg" data-mid="28944090"  border="0" align="left"/&#62;&#60;img src="http://payload152.cargocollective.com/1/0/5610/5345875/Guardian5_900.jpg" width="900" height="600" width_o="900" height_o="600" src_o="http://payload152.cargocollective.com/1/0/5610/5345875/Guardian5_o.jpg" data-mid="28944101"  border="0" align="left"/&#62;&#60;img src="http://payload152.cargocollective.com/1/0/5610/5345875/Guardian3_900.jpg" width="900" height="600" width_o="900" height_o="600" src_o="http://payload152.cargocollective.com/1/0/5610/5345875/Guardian3_o.jpg" data-mid="28944094"  border="0" align="left"/&#62;&#60;img src="http://payload152.cargocollective.com/1/0/5610/5345875/Guardian_illu1_900.jpg" width="900" height="1325" width_o="900" height_o="1325" src_o="http://payload152.cargocollective.com/1/0/5610/5345875/Guardian_illu1_o.jpg" data-mid="28944080"  border="0" align="left"/&#62;&#60;img src="http://payload152.cargocollective.com/1/0/5610/5345875/Guardian_illu2_900.jpg" width="900" height="1325" width_o="900" height_o="1325" src_o="http://payload152.cargocollective.com/1/0/5610/5345875/Guardian_illu2_o.jpg" data-mid="28944083"  border="0" align="left"/&#62;

Brief
I was commissioned by London agency MRM Meteorite (part of MRM Worldwide) to illustrate the new campaign for their client - Guardian Soulmates. 

Approach
The Guardian's online dating site is a place for likeminded readers to find dates. The copy uses word play to describe a date, whilst picking up on current affairs. 

Result
A series of illustrative adverts running for 8 weeks following The Guardian's brand colour palette. 
The illustrations were also made into web banners.

</description>
		
		<excerpt>  Brief I was commissioned by London agency MRM Meteorite (part of MRM Worldwide) to illustrate the new campaign for their client - Guardian Soulmates.   Approach...</excerpt>

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	<item>
		<title>Euston, Do You Copy?</title>
				
		<link>http://www.clairehartley.com/Euston-Do-You-Copy</link>

		<comments>http://www.clairehartley.com/following/clairehartley.com/Euston-Do-You-Copy</comments>

		<pubDate>Tue, 19 Mar 2013 05:48:00 +0000</pubDate>

		<dc:creator>Claire Hartley &#124; Freelance Graphic Designer &#38; Illustrator, Birmingham</dc:creator>
		
		<category><![CDATA[Identity, Print, Photography]]></category>

		<guid isPermaLink="false">3723429</guid>

		<description>&#60;img src="http://payload71.cargocollective.com/1/0/5610/3723429/EDYC_logo_900.jpg" width="900" height="200" width_o="900" height_o="200" src_o="http://payload71.cargocollective.com/1/0/5610/3723429/EDYC_logo_o.jpg" data-mid="19525554"  border="0" align="left"/&#62;
&#60;img src="http://payload71.cargocollective.com/1/0/5610/3723429/EDYC_web1_900.jpg" width="900" height="600" width_o="900" height_o="600" src_o="http://payload71.cargocollective.com/1/0/5610/3723429/EDYC_web1_o.jpg" data-mid="19421982"  border="0" align="left"/&#62;&#60;img src="http://payload71.cargocollective.com/1/0/5610/3723429/EDYC_web3_900.jpg" width="900" height="600" width_o="900" height_o="600" src_o="http://payload71.cargocollective.com/1/0/5610/3723429/EDYC_web3_o.jpg" data-mid="19422239"  border="0" align="left"/&#62;
&#60;img src="http://payload71.cargocollective.com/1/0/5610/3723429/EDYC_web2_900.jpg" width="900" height="600" width_o="900" height_o="600" src_o="http://payload71.cargocollective.com/1/0/5610/3723429/EDYC_web2_o.jpg" data-mid="19421987"  border="0" align="left"/&#62;&#60;img src="http://payload71.cargocollective.com/1/0/5610/3723429/EDYC_web4_900.jpg" width="900" height="600" width_o="900" height_o="600" src_o="http://payload71.cargocollective.com/1/0/5610/3723429/EDYC_web4_o.jpg" data-mid="19423341"  border="0" align="left"/&#62;
&#60;img src="http://payload71.cargocollective.com/1/0/5610/3723429/EDYC_Identity_900.jpg" width="900" height="1273" width_o="900" height_o="1273" src_o="http://payload71.cargocollective.com/1/0/5610/3723429/EDYC_Identity_o.jpg" data-mid="19424081"  border="0" align="left"/&#62;
Brief
Euston, Do you Copy? is the freelance copywriting business of Johnny Cullen. He wanted a logo and visual identity for his brand that would communicate his creativity and represent his successful experience and strong client list (including BBC, Casio and Orange).

Strategy
- Explored design from the 50s and 60s - the era print advertising came to life
- Experimented with upright scripts that were common across signage &#38; logos in those decades
- Referenced styles with an upright script with a simpler capitalised font for balance
- Sans serif Johnston, designed for the London Underground, also noted the Euston name connection
- Chose an established font to represent Johnny’s wealth of experience

Result
- Letterpress business cards, duplexed with GF Smith Colorplan stock to create a 540gsm board
- GF Smith white cotton paper letterheads &#38; compliment slips
- Photography
- Brand guidelines</description>
		
		<excerpt>    Brief Euston, Do you Copy? is the freelance copywriting business of Johnny Cullen. He wanted a logo and visual identity for his brand that would communicate his...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

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	</item>
		
		
	<item>
		<title>Ammba</title>
				
		<link>http://www.clairehartley.com/Ammba</link>

		<comments>http://www.clairehartley.com/following/clairehartley.com/Ammba</comments>

		<pubDate>Thu, 14 Feb 2013 10:12:35 +0000</pubDate>

		<dc:creator>Claire Hartley &#124; Freelance Graphic Designer &#38; Illustrator, Birmingham</dc:creator>
		
		<category><![CDATA[Identity, Print]]></category>

		<guid isPermaLink="false">4715648</guid>

		<description>&#60;img src="http://payload120.cargocollective.com/1/0/5610/4715648/Ammba-b2_900.jpg" width="900" height="600" width_o="900" height_o="600" src_o="http://payload120.cargocollective.com/1/0/5610/4715648/Ammba-b2_o.jpg" data-mid="28960522"  border="0" align="left"/&#62;&#60;img src="http://payload120.cargocollective.com/1/0/5610/4715648/Ammba-b1_900.jpg" width="900" height="600" width_o="900" height_o="600" src_o="http://payload120.cargocollective.com/1/0/5610/4715648/Ammba-b1_o.jpg" data-mid="28960526"  border="0" align="left"/&#62;&#60;img src="http://payload120.cargocollective.com/1/0/5610/4715648/Ammba_BG_LAYOUT_900.jpg" width="900" height="1774" width_o="900" height_o="1774" src_o="http://payload120.cargocollective.com/1/0/5610/4715648/Ammba_BG_LAYOUT_o.jpg" data-mid="25152447"  border="0" align="left"/&#62;&#60;img src="http://payload120.cargocollective.com/1/0/5610/4715648/Ammba_texture3_900.jpg" width="900" height="600" width_o="900" height_o="600" src_o="http://payload120.cargocollective.com/1/0/5610/4715648/Ammba_texture3_o.jpg" data-mid="28942389"  border="0" align="left"/&#62;</description>
		
		<excerpt></excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

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	</item>
		
		
	<item>
		<title>Fenella Smith A/W 12</title>
				
		<link>http://www.clairehartley.com/Fenella-Smith-A-W-12</link>

		<comments>http://www.clairehartley.com/following/clairehartley.com/Fenella-Smith-A-W-12</comments>

		<pubDate>Mon, 14 Jan 2013 03:48:38 +0000</pubDate>

		<dc:creator>Claire Hartley &#124; Freelance Graphic Designer &#38; Illustrator, Birmingham</dc:creator>
		
		<category><![CDATA[Illustration, Print]]></category>

		<guid isPermaLink="false">4714132</guid>

		<description>&#60;img src="http://payload120.cargocollective.com/1/0/5610/4714132/aw_03_900.jpg" width="900" height="600" width_o="900" height_o="600" src_o="http://payload120.cargocollective.com/1/0/5610/4714132/aw_03_o.jpg" data-mid="25144590"  border="0" align="left"/&#62;&#60;img src="http://payload120.cargocollective.com/1/0/5610/4714132/aw_01_900.jpg" width="900" height="600" width_o="900" height_o="600" src_o="http://payload120.cargocollective.com/1/0/5610/4714132/aw_01_o.jpg" data-mid="25144586"  border="0" align="left"/&#62;&#60;img src="http://payload120.cargocollective.com/1/0/5610/4714132/aw_02_900.jpg" width="900" height="600" width_o="900" height_o="600" src_o="http://payload120.cargocollective.com/1/0/5610/4714132/aw_02_o.jpg" data-mid="25144588"  border="0" align="left"/&#62;&#60;img src="http://payload120.cargocollective.com/1/0/5610/4714132/aw_07_900.jpg" width="900" height="600" width_o="900" height_o="600" src_o="http://payload120.cargocollective.com/1/0/5610/4714132/aw_07_o.jpg" data-mid="25149265"  border="0" align="left"/&#62;&#60;img src="http://payload120.cargocollective.com/1/0/5610/4714132/aw_04_900.jpg" width="900" height="600" width_o="900" height_o="600" src_o="http://payload120.cargocollective.com/1/0/5610/4714132/aw_04_o.jpg" data-mid="25144591"  border="0" align="left"/&#62;&#60;img src="http://payload120.cargocollective.com/1/0/5610/4714132/aw_06_900.jpg" width="900" height="600" width_o="900" height_o="600" src_o="http://payload120.cargocollective.com/1/0/5610/4714132/aw_06_o.jpg" data-mid="25145470"  border="0" align="left"/&#62;&#60;img src="http://payload120.cargocollective.com/1/0/5610/4714132/aw_05_900.jpg" width="900" height="600" width_o="900" height_o="600" src_o="http://payload120.cargocollective.com/1/0/5610/4714132/aw_05_o.jpg" data-mid="25145465"  border="0" align="left"/&#62;</description>
		
		<excerpt></excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

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	<item>
		<title>Pointe Blank - Hobson's Choice</title>
				
		<link>http://www.clairehartley.com/Pointe-Blank-Hobson-s-Choice</link>

		<comments>http://www.clairehartley.com/following/clairehartley.com/Pointe-Blank-Hobson-s-Choice</comments>

		<pubDate>Mon, 14 Jan 2013 03:48:36 +0000</pubDate>

		<dc:creator>Claire Hartley &#124; Freelance Graphic Designer &#38; Illustrator, Birmingham</dc:creator>
		
		<category><![CDATA[Illustration, Exhibition]]></category>

		<guid isPermaLink="false">4714438</guid>

		<description>&#60;img src="http://payload120.cargocollective.com/1/0/5610/4714438/HC_2_900.jpg" width="900" height="600" width_o="900" height_o="600" src_o="http://payload120.cargocollective.com/1/0/5610/4714438/HC_2_o.jpg" data-mid="25147597"  border="0" align="left"/&#62;&#60;img src="http://payload120.cargocollective.com/1/0/5610/4714438/HC_1_900.jpg" width="900" height="1097" width_o="900" height_o="1097" src_o="http://payload120.cargocollective.com/1/0/5610/4714438/HC_1_o.jpg" data-mid="25147592"  border="0" align="left"/&#62;&#60;img src="http://payload120.cargocollective.com/1/0/5610/4714438/HC_900.jpg" width="900" height="600" width_o="900" height_o="600" src_o="http://payload120.cargocollective.com/1/0/5610/4714438/HC_o.jpg" data-mid="25147599"  border="0" align="left"/&#62;&#60;img src="http://payload120.cargocollective.com/1/0/5610/4714438/HC_3_900.jpg" width="900" height="600" width_o="900" height_o="600" src_o="http://payload120.cargocollective.com/1/0/5610/4714438/HC_3_o.jpg" data-mid="25147715"  border="0" align="left"/&#62;&#60;img src="http://payload120.cargocollective.com/1/0/5610/4714438/HC_4_900.jpg" width="900" height="600" width_o="900" height_o="600" src_o="http://payload120.cargocollective.com/1/0/5610/4714438/HC_4_o.jpg" data-mid="25147725"  border="0" align="left"/&#62;&#60;img src="http://payload120.cargocollective.com/1/0/5610/4714438/HC_5_900.jpg" width="900" height="600" width_o="900" height_o="600" src_o="http://payload120.cargocollective.com/1/0/5610/4714438/HC_5_o.jpg" data-mid="25147814"  border="0" align="left"/&#62;

Following the success of the first project, we curated another collection based on the production of Hobson's Choice. 27 artists were confirmed from all over, including London and Berlin. After the launch, the collection moved to local independent 6/8 Kafe and was exhibited for 7 weeks with a joint event with FAKE magazine including live illustration and beer mat doodles with Inkygoodness.

Thanks to Katy Smith for the photos.</description>
		
		<excerpt>  Following the success of the first project, we curated another collection based on the production of Hobson's Choice. 27 artists were confirmed from all over,...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload120.cargocollective.com/1/0/5610/4714438/prt_1357569421.jpg" />

	</item>
		
		
	<item>
		<title>Pointe Blank - Coppélia</title>
				
		<link>http://www.clairehartley.com/Pointe-Blank-Coppelia</link>

		<comments>http://www.clairehartley.com/following/clairehartley.com/Pointe-Blank-Coppelia</comments>

		<pubDate>Mon, 14 Jan 2013 03:48:36 +0000</pubDate>

		<dc:creator>Claire Hartley &#124; Freelance Graphic Designer &#38; Illustrator, Birmingham</dc:creator>
		
		<category><![CDATA[Illustration, Exhibition]]></category>

		<guid isPermaLink="false">4714379</guid>

		<description>&#60;img src="http://payload120.cargocollective.com/1/0/5610/4714379/Copellia-4_900.jpg" width="900" height="600" width_o="900" height_o="600" src_o="http://payload120.cargocollective.com/1/0/5610/4714379/Copellia-4_o.jpg" data-mid="25146455"  border="0" align="left"/&#62;&#60;img src="http://payload120.cargocollective.com/1/0/5610/4714379/Copellia-5_900.jpg" width="900" height="1097" width_o="900" height_o="1097" src_o="http://payload120.cargocollective.com/1/0/5610/4714379/Copellia-5_o.jpg" data-mid="25146458"  border="0" align="left"/&#62;&#60;img src="http://payload120.cargocollective.com/1/0/5610/4714379/Copellia-2_900.jpg" width="900" height="600" width_o="900" height_o="600" src_o="http://payload120.cargocollective.com/1/0/5610/4714379/Copellia-2_o.jpg" data-mid="25146523"  border="0" align="left"/&#62;&#60;img src="http://payload120.cargocollective.com/1/0/5610/4714379/Copellia-3_900.jpg" width="900" height="600" width_o="900" height_o="600" src_o="http://payload120.cargocollective.com/1/0/5610/4714379/Copellia-3_o.jpg" data-mid="25146529"  border="0" align="left"/&#62;&#60;img src="http://payload120.cargocollective.com/1/0/5610/4714379/Copellia_900.jpg" width="900" height="600" width_o="900" height_o="600" src_o="http://payload120.cargocollective.com/1/0/5610/4714379/Copellia_o.jpg" data-mid="25146533"  border="0" align="left"/&#62;&#60;img src="http://payload120.cargocollective.com/1/0/5610/4714379/PB1_web3_900.jpg" width="900" height="600" width_o="900" height_o="600" src_o="http://payload120.cargocollective.com/1/0/5610/4714379/PB1_web3_o.jpg" data-mid="25146474"  border="0" align="left"/&#62;&#60;img src="http://payload120.cargocollective.com/1/0/5610/4714379/PB1_web4_900.jpg" width="900" height="600" width_o="900" height_o="600" src_o="http://payload120.cargocollective.com/1/0/5610/4714379/PB1_web4_o.jpg" data-mid="25146481"  border="0" align="left"/&#62;

In 2011 I was approached by Birmingham Royal Ballet to collaborate on a new project - Pointe Blank. Working alongside Rob Lindsay (BRB) we curated 3 collections of works, inspired by the plots of major narrative works in the repertory of BRB, created by professional designers in and around the UK. The majority of contributors had never been to a ballet before and the project aims to introduce the ballet to new audiences, encouraging the designers to see the productions as a story, rather than a ballet.

The first project launched in 2011, with 27 designers and illustrators creating artwork based upon the tale of toymaker Doctor Coppélius, and his attempts to breathe life into his most prized creation - Coppélia. The brief given to the contributors (including myself) did not require them to present Coppélia as a ballet, only that ideally, they include some reference to BRB. Production images were available, but not initially provided in an attempt to keep the brief as unprescriptive as possible. The collection launched at the Hippodrome on Monday 13th June '11 and was exhibited at the Mailbox in June '12 as part of the Birmingham Made Me Design EXPO. Appeared in Design Week, IdN and Form Fifty Five.</description>
		
		<excerpt>  In 2011 I was approached by Birmingham Royal Ballet to collaborate on a new project - Pointe Blank. Working alongside Rob Lindsay (BRB) we curated 3 collections...</excerpt>

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		<media:thumbnail url="http://payload120.cargocollective.com/1/0/5610/4714379/prt_1357568074.jpg" />

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	<item>
		<title>Ideas Vendor</title>
				
		<link>http://www.clairehartley.com/Ideas-Vendor</link>

		<comments>http://www.clairehartley.com/following/clairehartley.com/Ideas-Vendor</comments>

		<pubDate>Mon, 14 Jan 2013 03:48:33 +0000</pubDate>

		<dc:creator>Claire Hartley &#124; Freelance Graphic Designer &#38; Illustrator, Birmingham</dc:creator>
		
		<category><![CDATA[Identity, Illustration]]></category>

		<guid isPermaLink="false">4715241</guid>

		<description>&#60;img src="http://payload120.cargocollective.com/1/0/5610/4715241/IV_logo_2_900.jpg" width="900" height="400" width_o="900" height_o="400" src_o="http://payload120.cargocollective.com/1/0/5610/4715241/IV_logo_2_o.jpg" data-mid="25150319"  border="0" align="left"/&#62;&#60;img src="http://payload120.cargocollective.com/1/0/5610/4715241/IV_sketch_900.png" width="900" height="600" width_o="900" height_o="600" src_o="http://payload120.cargocollective.com/1/0/5610/4715241/IV_sketch_o.png" data-mid="25150318"  border="0" align="left"/&#62;&#60;img src="http://payload120.cargocollective.com/1/0/5610/4715241/IV_BG_900.jpg" width="900" height="1350" width_o="900" height_o="1350" src_o="http://payload120.cargocollective.com/1/0/5610/4715241/IV_BG_o.jpg" data-mid="25149833"  border="0" align="left"/&#62;&#60;img src="http://payload120.cargocollective.com/1/0/5610/4715241/IV_Brum_900.jpg" width="900" height="576" width_o="900" height_o="576" src_o="http://payload120.cargocollective.com/1/0/5610/4715241/IV_Brum_o.jpg" data-mid="25150582"  border="0" align="left"/&#62;

Brief
Ideas Vendor focuses on trends and innovations in the digital sphere and how they affect the relationship between young people, arts and culture. Run by Amy Martin, I was approach to give the project an identity.

Result
Illustrated lightbulbs reflect the creativity of the project, the natural curves and angles of the type suggest hand drawn qualities, referring to idea generation / note taking / brainstorms. Monoline font with likeness to [lightbulb] cables and bold capitalised type with 3D depth to add a subtle nod to Amy's current identity. </description>
		
		<excerpt>  Brief Ideas Vendor focuses on trends and innovations in the digital sphere and how they affect the relationship between young people, arts and culture. Run by Amy...</excerpt>

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		<media:thumbnail url="http://payload120.cargocollective.com/1/0/5610/4715241/prt_1365607093.jpg" />

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	<item>
		<title>Bread &#38; Circus</title>
				
		<link>http://www.clairehartley.com/Bread-Circus</link>

		<comments>http://www.clairehartley.com/following/clairehartley.com/Bread-Circus</comments>

		<pubDate>Wed, 26 Sep 2012 17:32:18 +0000</pubDate>

		<dc:creator>Claire Hartley &#124; Freelance Graphic Designer &#38; Illustrator, Birmingham</dc:creator>
		
		<category><![CDATA[Identity, Print, Photography]]></category>

		<guid isPermaLink="false">4152713</guid>

		<description>&#60;img src="http://payload92.cargocollective.com/1/0/5610/4152713/BreadCircus3_900.jpg" width="900" height="600" width_o="900" height_o="600" src_o="http://payload92.cargocollective.com/1/0/5610/4152713/BreadCircus3_o.jpg" data-mid="21830587"  border="0" align="left"/&#62;&#60;img src="http://payload92.cargocollective.com/1/0/5610/4152713/BC_900.jpg" width="900" height="600" width_o="900" height_o="600" src_o="http://payload92.cargocollective.com/1/0/5610/4152713/BC_o.jpg" data-mid="25148572"  border="0" align="left"/&#62;&#60;img src="http://payload92.cargocollective.com/1/0/5610/4152713/BC-4_900.jpg" width="900" height="600" width_o="900" height_o="600" src_o="http://payload92.cargocollective.com/1/0/5610/4152713/BC-4_o.jpg" data-mid="25148568"  border="0" align="left"/&#62;&#60;img src="http://payload92.cargocollective.com/1/0/5610/4152713/BC-3_900.jpg" width="900" height="600" width_o="900" height_o="600" src_o="http://payload92.cargocollective.com/1/0/5610/4152713/BC-3_o.jpg" data-mid="25148565"  border="0" align="left"/&#62;&#60;img src="http://payload92.cargocollective.com/1/0/5610/4152713/BreadCircus4_900.jpg" width="900" height="600" width_o="900" height_o="600" src_o="http://payload92.cargocollective.com/1/0/5610/4152713/BreadCircus4_o.jpg" data-mid="21831012"  border="0" align="left"/&#62;&#60;img src="http://payload92.cargocollective.com/1/0/5610/4152713/BreadCircus2_900.png" width="900" height="759" width_o="900" height_o="759" src_o="http://payload92.cargocollective.com/1/0/5610/4152713/BreadCircus2_o.png" data-mid="21829878"  border="0" align="left"/&#62;

Visual Identity for the Bread &#38; Circus blog I contribute to with Gavin Auty. The content focuses on travel, design, fashion, music and food, acting as a creative outlet for our photography. We wanted to convey these different sectors with a subtle use of colour throughout the headers and tags.</description>
		
		<excerpt>  Visual Identity for the Bread &#38; Circus blog I contribute to with Gavin Auty. The content focuses on travel, design, fashion, music and food, acting as a creative...</excerpt>

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		<media:thumbnail url="http://payload92.cargocollective.com/1/0/5610/4152713/prt_1348698998.jpg" />

	</item>
		
		
	<item>
		<title>Not My Type</title>
				
		<link>http://www.clairehartley.com/Not-My-Type</link>

		<comments>http://www.clairehartley.com/following/clairehartley.com/Not-My-Type</comments>

		<pubDate>Mon, 23 Jul 2012 18:00:05 +0000</pubDate>

		<dc:creator>Claire Hartley &#124; Freelance Graphic Designer &#38; Illustrator, Birmingham</dc:creator>
		
		<category><![CDATA[Illustration, Exhibition]]></category>

		<guid isPermaLink="false">3723621</guid>

		<description>&#60;img src="http://payload71.cargocollective.com/1/0/5610/3723621/NMT_01_900.png" width="900" height="600" width_o="900" height_o="600" src_o="http://payload71.cargocollective.com/1/0/5610/3723621/NMT_01_o.png" data-mid="19790609"  border="0" align="left"/&#62;&#60;img src="http://payload71.cargocollective.com/1/0/5610/3723621/NMT_02_900.png" width="900" height="1113" width_o="900" height_o="1113" src_o="http://payload71.cargocollective.com/1/0/5610/3723621/NMT_02_o.png" data-mid="19791163"  border="0" align="left"/&#62;&#60;img src="http://payload71.cargocollective.com/1/0/5610/3723621/NMT_04_900.png" width="900" height="600" width_o="900" height_o="600" src_o="http://payload71.cargocollective.com/1/0/5610/3723621/NMT_04_o.png" data-mid="19791168"  border="0" align="left"/&#62;&#60;img src="http://payload71.cargocollective.com/1/0/5610/3723621/NMT_06_900.png" width="900" height="600" width_o="900" height_o="600" src_o="http://payload71.cargocollective.com/1/0/5610/3723621/NMT_06_o.png" data-mid="19791175"  border="0" align="left"/&#62;&#60;img src="http://payload71.cargocollective.com/1/0/5610/3723621/NMT_05_900.png" width="900" height="600" width_o="900" height_o="600" src_o="http://payload71.cargocollective.com/1/0/5610/3723621/NMT_05_o.png" data-mid="19791171"  border="0" align="left"/&#62;
Not My Type exhibition
Not my type is a typographical exploration by 35 different Birmingham based designers and illustrators. With each artist producing their unique character, it collectively forms the entire alphabet. The exhibition launched at the Created in Birmingham store in 2010, with over 200 visitors in the first two hours. Artists included Jon Burgerman, Sam Pierpoint, I Love Dust, Lee Basford and Charlotte Audrey.</description>
		
		<excerpt> Not My Type exhibition Not my type is a typographical exploration by 35 different Birmingham based designers and illustrators. With each artist producing their...</excerpt>

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		<media:thumbnail url="http://payload71.cargocollective.com/1/0/5610/3723621/prt_1343084514.jpg" />

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