Atlas Apothecary

A serene, luxe and evocative identity for a naturally-rooted skincare brand.

As an artisan skincare specialist, founder Seona combined her expert skin know-how with a love of the world around her to launch Atlas Apothecary. Drawing inspiration from the awesome sights, wholesome scents and ample flavours of nature, her collection of 100% natural products are all about nurturing, right from the roots.

Seeking out a delicate solution to soothe her new baby’s irritated skin, Seona delved into the diverse world of natural oils. Exploring a global catalogue of special ingredients to create her active-plant skincare range. From middle-eastern spices to hearty countryside herbs, her bespoke blends required a beautifully unique brand image to match.

Atlas Apothecary
Atlas Apothecary
Atlas Apothecary

When designing the brand’s all-important shelf presence, ombre watercolour landscapes set the scene. With traditional apothecary-style amber bottles linking back to the natural science behind the skincare and jewelled tones giving off a rich, vibrant feel.

 

A hand-drawn logo adds a flash of metallic copper and a personal touch. Keeping the overall look simple yet effective, much like the natural plant oils at the heart of the range.

Atlas Apothecary
Atlas Apothecary

Using nothing but natural ingredients, the Atlas Apothecary collection is lovingly handmade in the UK. Offering a mix of scrubs, washes, oils and balms to calm skin ailments and nourish healthy skin.

From a tranquil amethyst ‘Meadow’ to the sensual ruby ‘Kasbah’ – each series within the collection takes on a hue and name to reflect the mood of its blend. A feeling of calm, beautiful therapy runs through the entire range as it appeals to both the senses and the soul.

Atlas Apothecary Atlas Apothecary
Atlas Apothecary
Atlas Apothecary
Atlas Apothecary
Atlas Apothecary
Atlas Apothecary

Lifestyle photography by Tara Liondaris

Atlas Apothecary
Atlas Apothecary
Atlas Apothecary
Atlas Apothecary
Atlas Apothecary
Atlas Apothecary