Founded in Ibiza 2009, Dancing Leopard is a women’s clothing brand inspired by all things exotic and tropical. With a flare for combining vibrant prints with flowing fabrics, their colourful collections are designed for the free-spirited and made fit for Balearic summers. With a strong online presence, Dancing Leopard is now sold around the globe from London to Goa, Dubai and Switzerland.
Dancing Leopard
A vibrant brand identity and print design for a Balearic inspired fashion label.
Founder Jade Hildreth and freelance consultant Sarah Seaton approached me to give the visual identity a full overhaul. The leopard is one of the most beautiful, exotic and graceful animals in the wild — and the Dancing Leopard brand needed to embody this personality; from beach to club and from dusk till dawn.
We introduced a delicate nude colour that wouldn’t distract (or clash!) with the brand’s ever changing seasonal collections. To contrast the feminine palette we designed a strong and confident sans serif logo.
Inspired by glistening Ibizan sunsets, we used copper as an accent — a texture on screen or foil block in print. Aqua and azure make up the secondary palette — so bright and energetic they’re used across social media and print where we can be more playful in application.
I created a pattern library for the brand; a palm — well known for it’s tropical rainforest climes, abstract mountains (or triangles, whichever way you look at it!) and curvaceous sea waves. Each illustration was hand drawn and designed on a seamless grid.
Studio photography by Tara Liondaris
Lifestyle photography by Dancing Leopard
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