Eco at Heart

A brand identity championing a new range of plastic-free and zero-waste lifestyle products.

Eco at Heart creates beautifully designed reusable and environmentally-friendly products. A trip to Bali left brand founders Stu and Davina feeling shocked at the amount of plastic-covered beaches they encountered. They later learnt that Indonesia is the second-largest (after China) contributor of pollutants in the ocean and it was evident that single-use plastics, particularly straws – were the most problematic items.

Eco at Heart was born with the mission to boycott plastic and first launched with a range of stainless steel straws. Quickly following with bamboo make-up remover pads and organic cotton produce bags – ensuring every product is reusable. We designed plastic-free and zero-waste packaging, using only recyclable papers and plant-based inks.

Pink and kraft box design for Eco at Heart zero-waste and plastic-free stainless steel straws
Range of packaging for Eco at Heart zero-waste and plastic-free lifestyle products

With the ocean providing the main visual inspiration behind the brand, we took references from the coastline to develop the identity system. I created a series of watermark patterns to convey the organic essence of the business and convey a feeling of calm with soft shapes and natural textures.

Plastic-free packaging for reusable bamboo make-up pads on blue background
Hand reaching in for a zero-waste make-up remover pad with packaging in background
Plastic-free packaging design for reusable bamboo make-up remover pads in pouch

Working with photographer Tara Liondaris we created a collection of product and lifestyle images to launch the brand.

Stack of plastic-free and zero-waste packaging boxes for reusable cotton produce bags
Packaging for reusable produce bags with fresh fruit and vegetables