Euston, Do You Copy?

Brand identity for copywriter, thinker and occasional time-travelling salesman.

Euston, Do You Copy is a team of talented creatives led by copywriter Johnny Cullen. They needed a brand identity that would speak to potential partnering agencies and clients — representing their industry experience and endorsed by their strong client list (including the BBC, HarperCollins and Orange).

Working with Johnny, he explained his style was a traditional approach to copywriting, made relevant to the digital world. We explored brands from the advertising age of 50s and 60s; when copywriting and art director teams began creating some of the most iconic adverts we still remember today.

We explored classic retro brush script fonts for the main logo, pairing with a capitalised sans serif font — reminiscent of the era. Colours were inspired by advertisement palettes and a vintage typewriter Johnny proudly owned and kept on his desk.

Working with GF Smith Colorplan papers, we designed a full set of business stationery. Appreciating the personal touch and hand written notes it was important for Johnny to have tangible brand assets as well as a digital presence.

To coincide with the launch of the new brand identity, we created a set of illustrated postcards to post out to prospective clients and partners with short notes on “How to write better copy”. Divided into four parts, each letterpressed card referenced a city from Johnny’s adventures which matched an element from his travels to writing better copy.