Geoff and Lucy first got in touch about their new venture Faculty via mutual friend and expert barista, Craig Bush. Their vision combined a specialist coffee and tea house with an educational ethos; an interactive experience for customers to learn and partake as well as simply enjoy. Knowledge and skills would be shared to provide a deeper brand experience; providing unique customer offering in an increasingly competitive market.
The Faculty name came from the concept of a ‘coffee classroom’ and the idea that everything from the ingredients to the brewing techniques are a science that would become an educational experience for the customer. The faculty experience brought to life with vintage stools and folding desks; resemblant of school labs. Equally the branding needed to complement the industrial styled exposed brick work and reclaimed wood fit-out.
Like the interior, the brand needed a simple aesthetic. We explored the divider symbol as the name represented a ‘division of specialists’, playing upon the equal offerings of both tea and coffee. Curating a clean colour palette we paired turquoise and white, softened with a greyboard texture to compliment the raw and industrial interior.
We sourced vinyl signage for the windows, printed cards and worked with web specialist Ryan Dean-Corke to create a website. Local sign-writer Atelier Zoot painted our logo onto a reclaimed wood A-board (a rare skill these days, but we loved the craft and attention to detail!).
Big thanks to Craig Bush & Ming for the shop photography.
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