Faculty Tea & Coffee

Graphic design and branding for academic inspired specialist tea and coffee house in Birmingham.

Geoff and Lucy first got in touch about their new venture Faculty via mutual friend and expert barista, Craig Bush. Their vision combined a specialist coffee and tea house with an educational ethos; an interactive experience for customers to learn and partake as well as simply enjoy. Knowledge and skills would be shared to provide a deeper brand experience; providing unique customer offering in an increasingly competitive market.

The Faculty name came from the concept of a ‘coffee classroom’ and the idea that everything from the ingredients to the brewing techniques are a science that would become an educational experience for the customer. The faculty experience brought to life with vintage stools and folding desks; resemblant of school labs. Equally the branding needed to complement the industrial styled exposed brick work and reclaimed wood fit-out.

Like the interior, the brand needed a simple aesthetic. We explored the divider symbol as the name represented a ‘division of specialists’, playing upon the equal offerings of both tea and coffee. Curating a clean colour palette we paired turquoise and white, softened with a greyboard texture to compliment the raw and industrial interior.

We sourced vinyl signage for the windows, printed cards and worked with web specialist Ryan Dean-Corke to create a website. Local sign-writer Atelier Zoot painted our logo onto a reclaimed wood A-board (a rare skill these days, but we loved the craft and attention to detail!).

Big thanks to Craig Bush & Ming for the shop photography.