Hush Chocolate

Hand illustrated packaging design for women's lifestyle brand launching a new range of blissful and indulgent chocolate.

Founded in 2003, Hush started out as a women’s clothing brand, as much about feeling good as looking good. Initially a small range of pyjama sets for those cosy nights in; they quickly expanded into relaxed, stylish outerwear and everyday wardrobe staples. The brand mantra, ‘Escape the noise’ celebrates that ethos of cosiness, happiness and wellbeing, continuing to inspire their ever-expanding collection of clothing, homeware and accessories.

In launching their first chocolate collection featuring four flavours inspired from around the world, I was commissioned to design the packaging for their new product. I researched and developed a narrative to express the story of each bar whilst staying true of the Hush brand promise to ‘Escape the noise’. I wanted each experience to be a moment of blissful tranquility, to indulge and imagine a life free from the stresses of every day.

Hush Chocolate
Hush Chocolate
Hush Chocolate

Each flavour is distinct and yet subtle in combination; from Milk Orange & Cardamom to Dark Raspberry to Milk Rose. Each carried its own personality, inspired by natures fruits and spices from around the globe. By developing a narrative to each one, I was able create a personality for each bar. From the aromatic air and ripe, spicy lands of South Asia; to the lush and vivid expanses of fruit valleys nestled in the Northern mountains. Each story inspiring the hand-illustrated patterns for the packaging.

Hush Chocolate
Hush Chocolate
Hush Chocolate
Hush Chocolate

The delicate illustrations and small accents of copper foiling to symbolise Hush’s concept of ‘Special every day moments’. The bars are available in 4 flavours, 2 sizes and are sold individually or as part of a Hush gift set.

Hush Chocolate
Hush Chocolate
Hush Chocolate
Hush Chocolate
Hush Chocolate
Hush Chocolate