Founded in 2003, Hush started out as a women’s clothing brand, as much about feeling good as looking good. Initially a small range of pyjama sets for those cosy nights in; they quickly expanded into relaxed, stylish outerwear and everyday wardrobe staples. The brand mantra, ‘Escape the noise’ celebrates that ethos of cosiness, happiness and wellbeing, continuing to inspire their ever-expanding collection of clothing, homeware and accessories.
In launching their first chocolate collection featuring four flavours inspired from around the world, I was commissioned to design the packaging for their new product. I researched and developed a narrative to express the story of each bar whilst staying true of the Hush brand promise to ‘Escape the noise’. I wanted each experience to be a moment of blissful tranquility, to indulge and imagine a life free from the stresses of every day.
Each flavour is distinct and yet subtle in combination; from Milk Orange & Cardamom to Dark Raspberry to Milk Rose. Each carried its own personality, inspired by natures fruits and spices from around the globe. By developing a narrative to each one, I was able create a personality for each bar. From the aromatic air and ripe, spicy lands of South Asia; to the lush and vivid expanses of fruit valleys nestled in the Northern mountains. Each story inspiring the hand-illustrated patterns for the packaging.
The delicate illustrations and small accents of copper foiling to symbolise Hush’s concept of ‘Special every day moments’. The bars are available in 4 flavours, 2 sizes and are sold individually or as part of a Hush gift set.
Explore some more
Love My Human
A fun-loving identity for a luxury lifestyle store, especially for pets.
A stylish brand with a personal touch for a sleek East Sheen optician.
Impact Hub Birmingham
Community branding for makers, doers, entrepreneurs and activists committed to building a better Birmingham.
An iridescent identity for a digital coaching consultancy.
Eco at Heart
A brand identity championing a new range of plastic-free and zero-waste lifestyle products.
Faculty Tea & Coffee
Graphic design and branding for academic inspired specialist tea and coffee house in Birmingham.