Founded in 2003, Hush started out as a women’s clothing brand, as much about feeling good as looking good. Initially a small range of pyjama sets for those cosy nights in; they quickly expanded into relaxed, stylish outerwear and everyday wardrobe staples. The brand mantra, ‘Escape the noise’ celebrates that ethos of cosiness, happiness and wellbeing, continuing to inspire their ever-expanding collection of clothing, homeware and accessories.
In launching their first chocolate collection featuring four flavours inspired from around the world, I was commissioned to design the packaging for their new product. I researched and developed a narrative to express the story of each bar whilst staying true of the Hush brand promise to ‘Escape the noise’. I wanted each experience to be a moment of blissful tranquility, to indulge and imagine a life free from the stresses of every day.
Each flavour is distinct and yet subtle in combination; from Milk Orange & Cardamom to Dark Raspberry to Milk Rose. Each carried its own personality, inspired by natures fruits and spices from around the globe. By developing a narrative to each one, I was able create a personality for each bar. From the aromatic air and ripe, spicy lands of South Asia; to the lush and vivid expanses of fruit valleys nestled in the Northern mountains. Each story inspiring the hand-illustrated patterns for the packaging.
The delicate illustrations and small accents of copper foiling to symbolise Hush’s concept of ‘Special every day moments’. The bars are available in 4 flavours, 2 sizes and are sold individually or as part of a Hush gift set.
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Full case study coming soon…