Established in 2018 by Jessica Kruger, LUXTRA is a conscious luxury brand that creates beautiful, cruelty-free, and sustainability-focused accessories. Choosing materials that have ecological or plant-based characteristics they are at the forefront of the vegan ‘leather’ industry using cutting-edge alternatives such as cactus leaves, pineapple fibres and apple skin. They are also proudly certified as a B Corporation – a new type of company that balances purpose with profit.
A timeless identity for a fashion brand creating beautiful, cruelty-free, and sustainability-focused accessories.
Luxtra signifies luxury transformed: a modern approach to crafting sustainable goods. The visual identity is modern, yet timeless – inspired by the classic typography of days gone by. An essence of nostalgia runs through the brand imagery with a collection of half-tone patterns celebrating beauty in the everyday. The elegant palette is inspired by the natural world with a luxurious and romantic twist.
Luxtra believe in embellishing daily life with beautiful objects whilst always caring for our planet. The packaging consists of a reusable Oeko-Tex certified cotton dust bag and a fully recyclable FSC certified box and care cards.
Read more about what it’s like to become a B-Corp brand on Founding Notes, where I speak in depth with Jessica about using business as a force for good.
Explore some more
Eco at Heart
A brand identity championing a new range of plastic-free and zero-waste lifestyle products.
Impact Hub Birmingham
Community branding for makers, doers, entrepreneurs and activists committed to building a better Birmingham.
A brand identity for a zero-waste skincare brand rooted in science and inspired by nature.
Nipper & Co
A playful identity for a herbal tea brand supporting women’s health. Organic blends for preconception, pregnancy,…
Bohemian spirited brand identity and print design for an Ibiza based fashion boutique.
An iridescent identity for a digital coaching consultancy that fast-tracks women entrepreneurs into the world of…