LUXTRA London

A timeless identity for a fashion brand with sustainability and beauty at its heart.

Established in 2018, Luxtra was created by Sydney-born Jessica Kruger to pioneer change in the fashion industry. The collection uses cutting-edge vegan materials that also have a focus on sustainability. They want to be a brand that represents the future and paves the way for others to see innovative materials in a new light.

LUXTRA London
LUXTRA London
LUXTRA London
LUXTRA London
LUXTRA London

Luxtra signifies luxury transformed: a modern approach to crafting sustainable goods. The visual identity is modern, yet timeless – inspired by the classic typography of days gone by. An essence of nostalgia runs through the brand imagery with a collection of half-tone patterns celebrating beauty in the everyday. The elegant palette is inspired by the natural world with a luxurious and romantic twist.

LUXTRA London
LUXTRA London
LUXTRA London
LUXTRA London
LUXTRA London

Luxtra believe in embellishing daily life with beautiful objects whilst always caring for our planet. The packaging consists of a reusable Oeko-Tex certified cotton dust bag and a fully recyclable FSC certified box and care cards.

LUXTRA London LUXTRA London
LUXTRA London
LUXTRA London