Established in 2018, Luxtra was created by Sydney-born Jessica Kruger to pioneer change in the fashion industry. Launching with responsibly sourced vegetable tanned leather goods, the collection has since evolved to focus solely on cutting-edge vegan bags. They want to be a brand that represents the future and paves the way for others to see innovative materials in a new light.
Luxtra signifies luxury transformed: a modern approach to crafting sustainable goods. The visual identity is modern, yet timeless – inspired by the classic typography of days gone by. An essence of nostalgia runs through the brand imagery with a collection of half-tone patterns celebrating beauty in the everyday. The elegant palette is inspired by the natural world with a luxurious and romantic twist.
Luxtra believe in embellishing daily life with beautiful objects whilst always caring for our planet. The packaging consists of a reusable Oeko-Tex certified cotton dust bag and a fully recyclable FSC certified box and care cards.
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