LUXTRA London

A timeless identity for a fashion brand with sustainability and beauty at its heart.

Established in 2018, Luxtra was created by Sydney-born Jessica Kruger to pioneer change in the fashion industry. The collection uses cutting-edge vegan materials that also have a focus on sustainability. They want to be a brand that represents the future and paves the way for others to see innovative materials in a new light.

Luxtra signifies luxury transformed: a modern approach to crafting sustainable goods. The visual identity is modern, yet timeless – inspired by the classic typography of days gone by. An essence of nostalgia runs through the brand imagery with a collection of half-tone patterns celebrating beauty in the everyday. The elegant palette is inspired by the natural world with a luxurious and romantic twist.

Luxtra believe in embellishing daily life with beautiful objects whilst always caring for our planet. The packaging consists of a reusable Oeko-Tex certified cotton dust bag and a fully recyclable FSC certified box and care cards.