Mennenia is a consultancy that specialises in helping people navigate technology with confidence and ease. They believe that technology, especially its lingo, has become unnecessarily complicated and they want to bring back the human element that seems lost in the digital space.
Founded by Maxim Cramer, a successful female software engineer, she works on a personal level mediating between business and development, coaching both sides to communicate better. When creating the brand we wanted to visually represent the ease of the process with a simple yet beautiful identity.
The logo is minimal, yet elegant with a core palette of calming greys. We introduce colour in a playful but sophisticated way in the form of holographic foils in print and digital gradients on screen. The iridescent details being a subtle link to the tech world.
We use simple line art as an abstract way to suggest navigation and wayfinding in what can appear such a complex maze in the digital space. Using only curved lines, it’s friendly and approachable – with the hand-lettering details adding a human touch.
Photography by Tara Liondaris
Explore some more
Faculty Tea & Coffee
Graphic design and branding for academic inspired specialist tea and coffee house in Birmingham.
A handcrafted identity for a vegan millinery brand inspired by nature.
Nipper & Co
A playful identity for an organic herbal infusions and tea brand for parents & their little…
Love My Human
A fun-loving identity for a luxury lifestyle store, especially for pets.
Classic Fresh Foods
A new creative direction for a fruit and vegetable supplier delivering fresh produce to London’s best…
A botanical identity for an innovative city garden specialist.