Profile

I bring honest, curious and growing brands to life by giving them the creative tools they need to flourish.

Creative partner to lifestyle brands.

As a freelance graphic design studio, I love working with independent brands – everything from organic teas and vegan ciders, to natural skincare and sustainable living. I thrive on speaking directly with founders and supporting brands at every step of their journey. Whether launching a new product or repositioning an existing brand, I partner with businesses that align with my own values and only take on projects that I genuinely connect with.

Brand & packaging design.

Having spent 13 years in the industry, my specialisms lie in brand identity, print, and packaging. I also have a soft spot for illustration! Choosing to keep my studio small enables me to collaborate with the best creatives for each project. I work closely with a brilliant team of web designers, photographers, copywriters, and packaging engineers. My clients’ brands proudly sit on the shelves of Planet Organic, Waitrose, Ocado, Morrisons, and more.

View selected projects here.

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studio
process
containerville

The studio.

Based in East London’s Containerville, our studio is an upcycled shipping container (I do wonder where it’s travelled to over the years). Whilst I love working with local businesses and meeting face to face, I also work remotely and have partnered with clients from Paris to NYC, and Amsterdam to Bali.

See more of the studio here.

Green tuscan landscape illustration on packaging design for a natural skincare brand

Product & lifestyle photography.

Photography works on an emotive level and can add depth to a brand by telling a story. Most of the projects here on my site have been a collaboration with my photographer partner Tara Liondaris.

Read more about our process here.