Forest & Shore is an organic wellbeing brand producing 100% natural products for use on the face, body and hair. Believing in the pure power of plants — each blend is gentle on the skin, vegan friendly and always ethically sourced.
Forest & Shore
Botanical illustrations and packaging design for an organic haircare brand based in Bali.
We needed to create a brand identity reflective of their organic approach and packaging designed to feel beautifully natural and premium. Simplicity was key, with a soft colour palette taking inspiration from both the forest and shore — paired with clean typography and delicate illustrations.
Inspired by nature, we created a library of hand drawn botanicals. With each product having a unique list of ingredients we created a bespoke pattern for each blend’s packaging — allowing each box to be subtly different, but part of a collection. Delicate lines and small imperfections in the hand illustrated details reinforce the purity of the brand.
To balance the illustrations we needed a simple typographic approach. The logo and text is minimal with plenty of room to breathe. A hand lettered tagline on the top of each box adds a personal touch.
To launch, we worked with photography and styling studio Tara Liondaris to create a collection of product and lifestyle images for the brand.
Explore some more
Atlas Apothecary
A serene, luxe and evocative identity for a naturally-rooted skincare brand.
The Fox Foundry
A timeless identity for a contemporary homeware brand curating sustainable products, designed to last.
Love My Human
A fun-loving identity for a luxury pet boutique and groomers on Kings Road, London.
Salkan
A hand-illustrated identity for a backpack brand born by two friends and the love of travel.
Dancing Leopard
Bohemian spirited brand identity and print design for an Ibiza based fashion boutique.
Hush Chocolate
Hand illustrated packaging design for women’s lifestyle brand launching a new range of blissful and indulgent…