La Maison Guimauve creates gourmet, handmade marshmallows inspired by the sweet treats found in Paris. Light, fluffy, and delicate with beautiful natural flavours, French marshmallows are a real taste experience… and one they couldn’t leave behind in Paris! They’ve adapted the French recipe in their London kitchen to create gluten and dairy-free luxury marshmallows.
La Maison Guimauve
A brand identity for a London kitchen making luxury French marshmallows
With humble beginnings at London’s Kings Road market, they’ve since grown to supply hotels, weddings, and corporate events around the UK. We worked together to develop their original brand, evolving their initial cherub icon and creating an elegant logo with a collection of hand-drawn illustrations.
The hand-drawn botanicals celebrate the marshmallows’ natural ingredients; with Elderflower, Vanilla, Raspberry, and Rose. Inspired by classic French toile we created a repeat pattern to adorn the packaging, introducing a wider colour palette to distinguish between flavours.
The typography is clean, delicate, and beautiful, inspired by classical french Didot.
Explore some more
Classic Fresh Foods
Brand identity for a family-run fruit and vegetable supplier delivering fresh produce to central London’s most…
The Fox Foundry
A timeless identity for a contemporary homeware brand curating sustainable products, designed to last.
S. Thorogood & Sons
A brand identity for a family-owned, British wholesale fruit and veg business.
Hush Chocolate
Hand illustrated packaging design for women’s lifestyle brand launching a new range of blissful and indulgent…
Into The Wylde
A wild and evocative identity for an organic intimate lubricant brand.
Eco at Heart
A brand identity championing a new range of plastic-free and zero-waste lifestyle products.
