Love My Human

A fun-loving identity for a luxury lifestyle store, especially for pets.

After spending years travelling with work, Love My Human founder Jenny Matthews turned her focus to home life and drew inspiration from her design background to seek out stylish pet-owner solutions. Whilst enjoying a career break to bring up her son, she recognised a need for affordable luxe products for her four-legged babies too…

Love My Human is all about making life better for our favourite furry friends. Keeping their wellbeing and best interests at heart, whilst helping them to integrate into our human world. The LMH range provides pet owners with products to help their canine sidekicks to stay happy, healthy and impeccably groomed.

A personal feel runs through the Love My Human brand. From the warm, homely letterpress logo that stands out – bold and proud, to the charming hand-drawn dogs that adorn the finishing touches.

Simple, yet effective, best describes the style of the iconic retail swing tags; keeping things perfectly uncomplicated – just like our love for our pets.

Located on the stylish Kings Road in Chelsea, London, humans can find everything from organic treats and toys to wearable style for their companions. With LMH’s desirable position and premium feel, packaging is key. Not only in its function, but in its brand-alignment too.

Keeping a keen eye on detail, Love My Human tote bags, paper bags and sturdy boxes all boast a neat, confident, branded look. With printed tissue, bespoke tape and stamp-style stickers leaving a lasting impression.

Pet photography courtesy of Love My Human. Print photography by Tara Liondaris</a.

Read more about what it’s like to open a retail store on Founding Notes, where I speak in depth with Jenny about the importance of location, community, and customer experience.