A timeless identity for a fashion brand creating beautiful, cruelty-free, and sustainability-focused accessories.

Established in 2018 by Jessica Kruger, LUXTRA is a conscious luxury brand that creates beautiful, cruelty-free, and sustainability-focused accessories. Choosing materials that have ecological or plant-based characteristics they are at the forefront of the vegan ‘leather’ industry using cutting-edge alternatives such as cactus leaves, pineapple fibres and apple skin. They are also proudly certified as a B Corporation – a new type of company that balances purpose with profit.

Stationery design for sustainable fashion brand Luxtra
Stationery design for sustainable accessories brand Luxtra

Luxtra signifies luxury transformed: a modern approach to crafting sustainable goods. The visual identity is modern, yet timeless – inspired by the classic typography of days gone by. An essence of nostalgia runs through the brand imagery with a collection of half-tone patterns celebrating beauty in the everyday. The elegant palette is inspired by the natural world with a luxurious and romantic twist.

Luxtra believe in embellishing daily life with beautiful objects whilst always caring for our planet. The packaging consists of a reusable Oeko-Tex certified cotton dust bag and a fully recyclable FSC certified box and care cards.

Read more about what it’s like to become a B-Corp brand on Founding Notes, where I speak in depth with Jessica about using business as a force for good.