Established in 2018, Luxtra was created by Sydney-born Jessica Kruger to pioneer change in the fashion industry. The collection uses cutting-edge vegan materials that also have a focus on sustainability. They want to be a brand that represents the future and paves the way for others to see innovative materials in a new light.
Luxtra signifies luxury transformed: a modern approach to crafting sustainable goods. The visual identity is modern, yet timeless – inspired by the classic typography of days gone by. An essence of nostalgia runs through the brand imagery with a collection of half-tone patterns celebrating beauty in the everyday. The elegant palette is inspired by the natural world with a luxurious and romantic twist.
Luxtra believe in embellishing daily life with beautiful objects whilst always caring for our planet. The packaging consists of a reusable Oeko-Tex certified cotton dust bag and a fully recyclable FSC certified box and care cards.
Explore some more
An iridescent identity for a digital coaching consultancy.
Forest & Shore
Botanical illustrations and packaging design for a new organic skincare brand.
Hand illustrated packaging design for women’s lifestyle brand launching a new range of blissful and indulgent…
Nipper & Co
A playful identity for an organic herbal infusions and tea brand supporting parents & their little…
The Natural Consultation
A botanical identity for a nutrition, naturopathy and wellness practice.
S. Thorogood & Sons
A brand identity for a family-owned, British wholesale fruit and veg business.