Lydia was founded on a mission to help women across the world feel more confident in their own skin and embrace their natural beauty. Their first product Love Locks is a hair supplement that provides all the vitamins for healthy hair growth for those who’ve experienced damage from styling or the effects of natures challenges like thyroid disorders, menopausal/postpartum hair loss or female pattern baldness.
Lydia’s Love Locks
A luscious brand identity for a hair supplement that helps women to feel good.
Our brief was to create an identity and packaging design that felt confident and energetic, something to stand out against the often bland or clinical hair supplement brands. With a goal to provoke positive action, Lydia wants to empower women to regain their crown and not feel ashamed to buy or add a supplement into their daily routine.
With an opulent palette of rich purples, reds and pinks the aesthetic is luxurious and effervescent. Hand-made abstract shapes adorn the packaging, taking inspiration from real hair and all its beautiful imperfections.
Working with photographer Tara Liondaris and stylist Sophie Iona we created a collection of product and lifestyle images to launch the brand.
Explore some more
A stylish brand with a personal touch for husband and wife founded opticians in London.
Love My Human
A fun-loving identity for a luxury pet boutique and groomers on Kings Road, London.
Seasons of East
An illustrative identity for seasonal sewing patterns designed by two East London sisters.
A hand-illustrated identity for a backpack brand born by two friends and the love of travel.
A serene, luxe and evocative identity for a naturally-rooted skincare brand.
Classic Fresh Foods
Brand identity for a family-run fruit and vegetable supplier delivering fresh produce to central London’s most…